About the same where I am. A matinee used to be cheap, now it’s the price you said, and more like 20 for the full price show.

You don’t have to pay the app “convenience fee” but they added assigned seats to pressure you to do so. If you wait till the day of and buy on the big kiosk in the lobby, what if all the good seats are gone? (Hint: they won’t be, the theaters are always mostly empty)

Not even good seats, but if you're in a group you may not be all able to sit together. Or if you get your tickets and someone wants to join you later, there could be nothing left near you. I'm not a fan of assigned seating for those reasons.