| ▲ | fbrncci 5 hours ago |
| Marketing for founders in 2026: just buy ads and invest into actual marketing. Because everyone else is busy spamming SaaS directories, subreddits and twitter (often with sock puppets) and wasting everyone’s time. |
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| ▲ | Brajeshwar an hour ago | parent | next [-] |
| Marketing is a lot more competitive, convoluted, and rapidly changing. However, in the world of “How to get consumers/customers/clients to buy more” three things still remain and the idea would be to know when to pull which strings. The three are “Owned, Earned, and Paid” Media. The best is when you own or can control the distribution channels. |
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| ▲ | paulryanrogers 5 hours ago | parent | prev | next [-] |
| What is "actual marketing" these days, if not spamming socials? |
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| ▲ | fbrncci 4 hours ago | parent [-] | | Understanding how to run paid advertising well beyond throwing money and a budget at a campaign and calling it a day. It’s generally not covered by most solo or bootstrapped founder guides, but in 2026 it can make all the difference. And it may take WEEKS before a campaign can mature before it shows results; depending on the chosen advertiser… which is a little counter to what people want (immediate results, first 10 users, 100 waitlist signups, etc). You can still pay someone else to spam your product on social media at a fraction of the cost of paid ad campaigns (and a fraction of the results). | | |
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| ▲ | CuriouslyC 4 hours ago | parent | prev [-] |
| Ads are trash unless you already have PMF, and even then they're often still trash if you don't do it right or you don't have the right kind of product. |
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| ▲ | fbrncci 4 hours ago | parent [-] | | I consistently launch small vibe codes products. Slap ads on them and after a few weeks decide what to do with them without launching them anywhere else and am seeing good results. I see little to no reason to even launch them any other way at this point. | | |
| ▲ | deaux an hour ago | parent | next [-] | | Which ad network do you use? Google, Meta, TikTok? I imagine you had pre-existing experience especially if it's Google, it's rare to get good RoI out of it unless you really know what you're doing. If you go with the defaults you'll get a few thousand "clicks", zero actual users among them. | |
| ▲ | MikeNotThePope 4 hours ago | parent | prev | next [-] | | How do you make the ads themselves? Are you a content creator yourself? Using AI? Hiring someone to make them? | |
| ▲ | CuriouslyC 2 hours ago | parent | prev | next [-] | | Ads as a product validation strategy is old, and used to work great, but now is saturated and produces meh results in most niches. If you're getting >CLV from your advertising cost of customer acquisition without PMF you're doing exceptionally well. | |
| ▲ | 3 hours ago | parent | prev [-] | | [deleted] |
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