> Should you focus on SEO in the early days of your startup? Probably not

I would completely disagree with this (product dependent).

If your product is a consumer app - I would highly prioritize and understand SEO before even having a product complete. Develop a good understanding of SEO around your product domain and niche.

If it’s a B2B - then yes, I would agree.

Any advice for (mostly edu) non profit SEO?