There are two tiers of bluetooth devices. There are the Apple and Samsung devices (and Bose and other high-end brands), which just work. Then there are the rest, which are terrible.

I wouldn't lump the high-end audio brands in with Apple.

They often produce models that cost 25% as much and perform much better than the comparable Apple offerings.

I think Apple is in a "fashion tier" that's distinct from "high quality" or "high end".