This. People don't recognize that a tech company with an algorithmic feed is indistinguishable from a public awareness filter. It allows a couple hundred to 1000's of people to set the Overton window of millions/billions. When we actually didn't go algorithmic and went off more natural filtering (geographic, chronological, scope/impact based), it was a modality that one would be hard pressed to even find a schoolchild that couldn't end up being able to meaningfully navigate the space with due training. This is, of course, exactly why monied individuals foam at owning any of the few consolidated media outlets/tech companies. Societal scale leverage on the machine of public awareness.