Meta has 80k employees to run the world's most massive engine of commerce through advertising and matching consumers to products.

They build generative AI tools so people can make ads more easily.

They have some of the most sophisticated tracking out there. They have shadow profiles on nearly everyone. Have you visited a website? You have a shadow profile even if you don't have a Facebook account. They know who your friends are based on who you are near. They know what stores you visit when.

Large fractions of their staff are making imperceptible changes to ads tracking and feed ranking that are making billions of dollars of marginal revenue.

What draws you in as a consumer is a tiny tip of the iceberg of what they actually do.