Worse yet, instead of a checkbox to opt in/out of a newsletter or marketing email when signing up or checking out, it simply opts the user in. Simply doing business with a company is consent to spam, with the excuse that the user can unsubscribe if they don’t want it.

Tactics like these should be illegal, but instead they have become industry standards.

Not everyone. If your business is chill and you are REEEEALY thoughtful and respectful with newsletters you will be rewarded with open rates well in excess of 50%…