Wired even wrote this up (2010). Getting a new lease every 6 months, which apparently legally let him go plateless somehow. https://www.wired.com/2010/08/the-mystery-of-steve-jobs-plat...

I found it pretty grossly offensive a practice.

I lived nearish to him during this era, and after this article was published, it seemed like every black Mercedes in town started going tagless.