People want a laptop that has

- Great battery life

- Solid build quality

- A familiar interface (iPhone is the most popular OS in the US)

- Good enough speed and snappiness for the tasks they can't do on their phone

- Can walk into Costco or buy online at Amazon without having to hunt for deals or refurbs

- Is from a brand they are familiar with and has an association with quality.

- Is somewhere around $500-$800, the most common price range for laptops today

The MacBook Neo ticks all those boxes, and it comes in fun colors. It's the one you can walk into a store, buy, not really sweat the speeds and feeds and know you will have a pretty great experience with. I'm not sure why so many people are having a hard time understanding this.