> flooding the zone

I've often struggled to find a concise way to say "control public narrative by crowding out other headlines". Thank you for sharing the popular term for this [0].

[0] https://en.wikipedia.org/wiki/Flood_the_zone

No problem! It's one of things that when you see it, you start to see it everywhere. The concept also has broad explanatory power: it explains seemingly irrational actions from otherwise shrewd actors such as Elon Musk spending so much on Twitter and a lot of Trump's smaller controversies