I think It makes sense for iPad line up to be this way. Very clear feature segmentation that make sense. Most is directly result of underlying hardware. For consumer it's also very easy:

- decide on size

- go from your budget

- if still too many SKUs go by features

What features? Thunderbolt, Screen, Apple Pencil, Face ID

Alternatively if you know what features you want, start with that.

If you're struggling to choose which iPad you need then you might want an iPad for the sake of having an iPad (in which case get Air).

Yeah, I don't think this lineup is particular crazy:

- 8.3", one tier (mini)

- 11", three tiers (iPad, Air, Pro)

- 13", two tiers (Air, Pro)

Could you spend the same amount of money on a regular 11" iPad with a lot of storage, or an iPad Air with less storage? Sure.

Some people want lots of storage. Other people don't care but want a wide gamut screen, faster processor, and better pen capabilities.

It's nothing like trying to pick a laptop from Dell where you have to spend hours digging around to even figure out what your options are. If someone asked me which iPad to buy we could figure it out in under 5 minutes.