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Aurornis 3 hours ago

> Maybe not to you, but to many people Apple signals luxury. It signals trust.

In some countries Apple is (or was) a status symbol of luxury, but I haven't observed that much in the United States. Macs and iPhones are both mainstream and affordable. AirPods can be bought for $100 on sale. These are commodity items now, not symbols of luxury.

Now, most people go to Apple because they see it as a premium option, not a status symbol or luxury. If you get AirPods or an iPhone you know what you're getting. If you buy those $50 wireless earbuds on Amazon your expectations are lower.

poulsbohemian an hour ago | parent | next [-]

>These are commodity items now, not symbols of luxury.

Maybe I should have used the word "premium" rather than luxury.

2 hours ago | parent | prev [-]
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