If you're complaining about the prices, remember how capitalism works. The price is set by buyers, not sellers. That's the invisible hand, the seller will set the price to what buyers show they will pay. If you're unhappy about $500 for a Millennium Falcon or whatever, your beef is not with the company for accepting that when people choose to pay it, it's with those other buyers for paying that much.

As the other replies are saying, it's mostly brand power. If your complaint is that $500 for a Falcon is monopolistic because there's no competition because nobody else can legally sell Falcons, the monopoly is really with Star Wars not Lego, they're just delegating it to Lego. You're always free to find your cheapest source of bricks perhaps from other manufacturers and build your own equivalent.

As for stickers and apps and the other stuff... yeah that's the enshittification that also always accompanies capitalism. It's lamentable but it only changes if enough customers vote no with their wallets.

>If you're complaining about the prices, remember how capitalism works.

Why get up at all, when gravity always just pulls me back down?