To be accurate, this is originally from Hastings 1955, Princeton "APPROXIMATIONS FOR DIGITAL COMPUTERS BY CECIL HASTINGS", page 159-163, there are actually multiple versions of the approximation with different constants used. So the original work was done with the goal of being performant for computers of the 1950's. Then the famous Abramowitz and Stegun guys put that in formula 4.4.45 with permission, then the nvidia CG library wrote some code that was based upon the formula, likely with some optimizations.