Yeah I don't know what this person is on about. Lego is obviously premium and ... charges premium prices because ... they're a business. People (consumers) who want premium products ... pay the premium.

I would be much more frustrated if they became cheaper and reduced the quality of the product.

There is a prevalent view of economy that insists businesses sell their products at the minimum price they can still make a profit at (but not lower or you are dumping.) A Marxist view of economy, if I must.

Whenever I meet one of these people, I ask if they are willing to negotiate a wage reduction with his HR. My logic is simple. If you think it is wrong for a business to sell a product at the maximum price they can demonstrably get away with like Lego does, then why is it right for you, a professional worker selling your labor, to sell your labor at a price higher than what is necessary for subsistence?