> Number of released papers/number of citations is a target

There was this guy, well connected in the science world, that managed to publish a poor study quite high (PNAS level). It was not fraud, just bad science. There were dozens of papers and letters refuting his claims, highlighting mistakes, and so... Guess what? Attending to metrics (citations, don't matter if they are citing you to say you were wrong and should retract the paper!), the original paper was even more stellar on the eyes of grants and the journal itself.

It was rage bait before Facebook even existed.