Lego's original moat was their patent. This expired in the 80s, and so their new moat became their manufacturing tolerances. None of their competitors could match the quality of their product. This lasted until about the 2010s when clone brands in China finally caught up, and coincidentally, Lego's own quality started slipping. Thus, they needed a new moat, and the choice was obvious: licensing.

I wish Lego would find a digital equivalent as universal as the bricks for programming. I think it could be another moat for them. But it seems they keep changing it and it does not seems as simple or as universal as it could be. I am thinking more programming with blocks than using a tablet etc. to program the blocks. IMO it is a wasted opportunity.

What knock off brands come even close in quality? Everything I’ve tried that isn’t name brand LEGO is hot garbage.