They’ve been around over 90 years and have been making plastic bricks since the 1950s and are arguably the most successful children’s building toy product in history. They have amazing brand recognition, and beyond the toys, they have successful video games and movies.

According to my local news outlet, they’re up 12% in revenue growth in the last year (which outpaces the rest of the toy industry) and up 1,200% since 2004.