that's not my business, the economy is pretty vast with several key verticals

the experiences I'm involved with just have their own things to purchase as part of the game loop. it's much more akin to a vending machine.

never involved with any brand, at least that wasn't roblox native, and by roblox native I mean influencers that may as well be a brand of their own.

if you followed the "metaverse" concept from earlier in the decade, there was Meta's attempt, there were crypto and NFT based attempts, although that's all said to have died, the metaverse is happening within Roblox. the point if that if you had a grasp of what the metaverse was supposed to be, you can use that understanding to understand what Roblox is