I think this is a really important distinction to make. The OP seems to be making a fallacious equivocation on the word "parameter" - specifically, any individual "parameter" in a large ML model has no unit of measurement because it doesn't mean anything on its own. I watched a great documentary about the "Soft Hair on Black Holes" paper where they talk about having to move from the blackboard to the computer because the equation explodes into thousand of parameters - the key thing to understand being that each of those parameters represents some "real" thing, a momentum, a charge, a curvature, etc.