Was my first thought also when I saw it. I honestly planned to ditch Macbooks before they released M1, but this hardware is just so much better than anything Intel or AMD can offer at least for laptops. For people that are not too demanding I've recommended Airs for a while, but this basically has the potential to destroy the entire midrange PC market. Some people will be reluctant to switch, but I don't think the OS is as important today as it was before. So much happens on the web anyway.

edit: also on a tangent, Apple's pricing has become weird. It actually feels like it's a really good bang got the buck. Regular iPads are under 400 now, and they're just better than the competition. MacBook Pro is about the same price as it ever was, but it's just so much better than it was etc.