> Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market

No? Apple has been delivering way cheaper laptops ever since M1, this one is just even cheaper. I thought PC execs were asleep at the wheel but not this bad.

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alwillis 7 hours ago | parent [-]

> Apple has been delivering way cheaper laptops ever since M1

I wouldn’t "way cheaper".

A baseline Neo with 256GB SSD is $599 vs the first M1 MacBook Air with 256GB SSD was $999 ($1,251.09 in 2026 dollars)

A Neo with 512GB SSD is $699 vs the M1 MacBook Air with 512GB SSD was $1249--that's $1,568.38 in 2026 dollars.

So this is a big deal; the Neo is the first Apple Silicon MacBook where the starting price is less than $999.

	▲	ndiddy 2 hours ago \| parent [-]
		Apple sold the the base model M1 Macbook Air through Walmart for $600 between when they stopped selling it directly up to early this year. It looks like this computer is about as performant as that one, so I guess they started to have trouble sourcing components and came up with the Neo as their replacement.