Hasnt this 'casual' games market always existed? Once upon a time Zynga/Candycrush was a behemoth on the back of facebook embedded games.

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gmueckl 11 hours ago | parent [-]

Back then, the market was much, much smaller than it is today if I'm doing the math correctly. Zynga reached an early peak in the early 2010s, but multiple companies, including Zynga (at least pre-acquisition) reach bigger revenue numbers today.

	▲	bombcar 8 hours ago \| parent [-]
		It's so large now that most of that famous "Apple Services Revenue" is just their 30% cut of mobile game payments.