Because if they didn't a competitor could get a foothold by solving those needs.

Lock in doesn't work if it doesn't solve a customers problem.

	▲	fsflover a day ago \| parent [-]
		Famously, GNU/Linux solves practically all problems of normies and yet it's usage is 5%. It's not easy for them to install a new OS, and you can't buy preinstalled GNU/Linux in a store.