> consumers don't generally like it

I'd prefer looking at what (potential) consumers actually do rather than what they say. "Saying" is a really weak signal.

Ok mr sceptic, where are your numbers showing consumers buy more of a thing after it becomes more expensive?

	▲	logifail 2 hours ago \| parent [-]
		Was merely commenting on the observed preference vs stated preference issue (aka "the Say/Do Gap"), not the underlying point about raising prices.