> (yes, the authors named it after themselves) The same way the AVL tree is named after its inventors - Georgy Adelson-Velsky and Evgenii Landis... Nothing peculiar about this imh

This might not be something entirely obvious to people outside of academia, but the vast majority (which I'm only weakening a claim of "totality" in order to guard against unknown instances) of entities that bear the name of humans in the sciences do so because other people decided to call them by that name.

From another view, Adelson-Velsky and Landis called their tree algorithm "an algorithm for the organization of information" (or, rather, they did so in Russian --- that's the English translation). RSA was called "a method" by Rivest, Shamir, and Adleman. Methods/algorithms/numbers/theorems/etc. generally are not given overly specific names in research papers, in part for practical reasons: researchers will develop many algorithms or theorems, but a very small proportion of these are actually relevant or interesting. Naming all of them would be a waste of time, so the names tend to be attached well after publication.

To name something after oneself requires a degree of hubris that is looked down upon in the general academic community; the reason for this is that there is at least a facade (if not an actual belief) that one's involvement in the sciences should be for the pursuit of truth, not for the pursuit of fame. Naming something after yourself is, intrinsically, an action taken in the seeking of fame.

Adelson-Velsky and Evgenii Landis were not the ones who named their tree the "AVL tree".

In my "crackpot index", item 20 says:

20 points for naming something after yourself. (E.g., talking about the "The Evans Field Equation" when your name happens to be Evans.)

Same with RSA and other things, I think the author's point is that slapping your name on an algorithm is a pretty big move (since practically, you can only do it a few times max in your life before it would get too confusing), and so it's a gaudy thing to do, especially for something illegitimate.

Named after != named by