zuck panicked.

the metaverse didn't pan out.

other companies were making inroads on A.I and zuck felt flat-footed.

the crazy shit is in an era where most content on social media is A.I generated - zuck should've pivoted to banning A.I content but eh what do I know

I don't know how he could ban it. AI can't be used to reliably detect AI for the same reasons it's unreliable at other tasks. He didn't really have a choice but to sell the same grift everyone else is selling. He's stuck in a prisoners' dilemma that everyone is losing except a few people at the top.