"values-driven" is the TedTalk-ified equivalent of MBA-speak like "synergy". Meaningless and unmeasurable, but sounds good in a pitch deck.

This is really not true. It’s important that when people say this, we hold them to it and reward them when they see it through.

The internet has a tendency to penalize people who try to do bold things. As a result, it’s too often strategic to stay quiet and boring and focus on the bottom line.

We shouldn’t be cynical. We should be excited when people say bold things and reward them when they live up to it.