It's cheaper for them to settle in a lawsuit than what they are gaining by doing this. If it wasn't, they wouldn't. The laws are broken.

As is already revealed with Meta leadership knowing that they make 7billion a year on scam ads. They even calculated that global regulations and fines might cost them 1 billion.

So fines and regulations are priced in as a fraction of the net earnings.

https://mashable.com/article/meta-7-billion-dollars-scam-ads