> but I don't think it should come from this company.

Could*, maybe than should, unless you believe that all those things will apply to the phone they plan to release in September. Otherwise I don't see the issue with a company keep trying until they get something right (or give up). Why not?

True, but I also wanted to signify that I find any user trust (eg as a result of this new marketing campaign) is misplaced and steals air from a better alternative.