Broadly speaking, the “freedom of users” is often protected by competition from competing alternatives. The GNU command line tools were replacements for system utilities. Linux was was a replacement for other Unix kernels. People chose to install them instead of proprietary alternatives. Was it due to ideology or lower cost or more features? All of the above. Different users have different motivations.

Copyleft could be seen as an attempt to give Free Software an edge in this competition for users, to counter the increased resources that proprietary systems can often draw on. I think success has been mixed. Sure, Linux won on the server. Open source won for libraries downloaded by language-specific package managers. But there’s a long tail of GPL apps that are not really all that appealing, compared to all the proprietary apps available from app stores.

But if reimplementing software is easy, there’s just going to be a lot more competition from both proprietary and open source software. Software that you can download for free that has better features and is more user-friendly is going to have an advantage.

With coding agents, it’s likely that you’ll be able to modify apps to your own needs more easily, too. Perhaps plugin systems and an AI that can write plugins for you will become the norm?

> Was it due to ideology or lower cost or more features?

It was due to access.