I see the White House adopting the strategy that the Russian and USSR government / state media use frequently: change the narrative early and often, to the point where people don’t feel like they can ever know the truth.

The downing of flight MH-17 as reported by Russian media was instructive. https://www.atlanticcouncil.org/blogs/ukrainealert/russian-m...

I also frequently refer back to why Russian language has 2 different words for truth: istina and pravda.