Agreed.

The problem is that so much of our culture is tied to specific hours on the clock (e.g. "9 to 5"), even though it doesn't need to be that way. China has one time zone and it works fine. Most of Spain is west of Greenwich, yet remains on European time. People there just adjust and don't insist that certain times of day have universal meanings.

Standard Time vs Daylight Saving Time is exactly the same as Big Endian vs Little Endian. Jonathan Swift is laughing at us from the beyond.