This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department.

Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0]

[0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

Completely unclear what "submarine article" could mean.