My guess is because Netflix gets money from subscriptions, which is a very different revenue model from traditional Hollywood. But again, completely a guess

I am under the impression traditional Hollywood also got much of its money from subscriptions, it just happened to pass through a middleman known as the cable or satellite TV company. Hence the constant threats of not being able to watch so and so channel due to contract dispute of "carriage fees" or whatever they called the amount per subscriber that a cable/satellite TV company paid Warner Bros/Disney/etc.