Given the atomization and layering of work, this has become much harder to truly judge. Ten years ago I was excited to join a customer feedback platform - what could be better than helping companies understand their customers and provide better services and products? You can probably see where this is going, but inevitably the tools were just used to better tweak product profitability and eliminate end customer surplus, to the customer company’s benefit. And they were used by the likes of draft kings et al along with the Starbucks and Nikes of the world. I hear people claim that, in capitalism, no one hands are clean, and I am inclined to agree.