I just wish more of these projects would be a bit more ambitious and put more focus in their communication on being good at what they do, rather than being free and made by idealists. They're branding themselves in a way that only really appeals to other techy idealists, while accidentally putting off a lot of potential users who are neither technical nor philosophical enough to know or care what a term like libre means. There's a lot of good, free software that is selling itself short by communicating more about being the latter than the former.

I think there's some truth to what you say - at the same time, a lot of successful products have names that basically have no meaning at all, or at least none that's related to what the project actually does ("Windows", "Cursor", "Firefox", etc...)

Of course, a point could be made that any inoffensive but basically fluffy name is still better than a geeky sounding tech babble name...