It’s like cheating on a spouse, it’s not much of a claim to say “id never cheat” when there are zero opportunities to do so.

Same with the claims from companies like Google - “dont be evil”. Easy to say when there is nothing on the line.

But when the choice is between your claimed morals and the future success of your company, those morals disappear in a hurry. But they were never strongly held in the first place.