Yeah, it wasn’t some kind of ethical utopia, but it sure as hell has gotten a lot less ethical in real terms. When you start Making things operate in ways that people dislike or are deceived by, it’s a very slippery slope, because everything from there all the way through eating babies is just a matter of degree.

Trite as it may seem, don’t be evil is actually a very, very strong statement, as is do no harm. 70 percent of tech market cap these days is a a million tiny harms, a warm pool of diluted evil.