I really like the framing of the case studies, the emphasis on Vela taking over their current process rather than requiring any change is very nice. That said, the case studies are interesting in that they reveal that the problems these clients were trying to solve aren’t really scheduling. The employment agency needs parties hidden on invites, the venture fund doesn’t want clients to have to click buttons. The “complex scheduling” doesn’t seem that complex at all, automated reminder calls and sms have been around since Twilio made it possible. I’m interested to see how things pan out for Vela, it feels more destined to be an agency that builds out enterprise scheduling systems for esoteric enterprises, than a scheduling software business. Although that’s not a bad business to be in!

Absolutely! That's how we view scheduling as a problem as well. Much larger than finding times on calendars and more about coordination of systems and people.