> "How do we protect ourselves against a competitor doing this?"

I have been thinking about this a lot lately, as someone launching a niche b2b SaaS. The unfortunate conclusion that I have come to is: have more capital than anyone for distribution.

Is there any other answer to this? I hope so, as we are not in the well-capitalized category, but we have friendly user traction. I think the only possible way to succeed is to quietly secure some big contracts.

I had been hoping to bootstrap, but how can we in this new "code is cheap" world? I know it's always been like this, but it is even worse now, isn't it?