None of what I listed was in any way specific to "content creators". They're not the only ones who participate in video calls or take photos.

And on the platforms that have a NPU with a usable programming model and good vendor support, the NPU absolutely does get used for those tasks. More fragmented platforms like Windows PCs are least likely to make good use of their NPUs, but it's still common to see laptop OEMs shipping the right software components to get some of those tasks running on the NPU. (And Microsoft does still seem to want to promote that; their AI PC branding efforts aren't pure marketing BS.)

The issue is that the consumer strongly associates "AI" with LLMs specifically. The fact that machine learning is used to blur your background in a video call, for example, is irrelevant to the consumer and isn't thought of as AI.