Because everyone and their mother sends spam. It doesn't take a genius to figure out why. No, I don't want emails about the new product you're releasing. No I don't want your newsletter.

I have to actively fight to keep my inbox empty, and free of crap. And while I'm ranting, notifications I actually want on my phone are co-opted by advertisements, which Apple and Google should actively prevent, but they won't because they use push notifications to commingle advertising to you with important, sometimes time-sensitive notifications.

Everyone thinks they have something worth sharing. Over three nines of the time, people don't. I will happily be apart of the 0.1% who sends your crap straight to the spam filter for Gmail to train.

It's spam. It's almost all spam. Even the transactional stuff for logging in, I don't want. Just use an email, password, and TOTP. Stop sending me emails.

Stop it.