Looks like they're using some new variant of branding font for this. Inspect Element shows it as SF Pro Display, but it's actually just being masked over with an image

https://www.apple.com/v/macbook-neo/a/images/overview/welcom...

Also, why not just MacBook? Wasn't that historically the base-level laptop name?

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qn9n 9 hours ago | parent | next [-]

Because it's a new base MacBook? so MacBook Neo.

	▲	twalichiewicz an hour ago \| parent [-]
		They don't call the base model 'iPad Neo.' They just call it iPad (https://www.apple.com/ipad-11/). It's the same market segment and even uses the exact same color palette. They also just established that 'e' is the designator for budget model (https://www.apple.com/iphone-17e/) so best guess is they thought 'MacBook e' looked strange so instead it's 'nEo'. And don't forget the 2004 eMac.

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browningstreet 8 hours ago | parent | prev [-]

Cause kids will be happier with a Neo.