Anyone else find the naming odd? What’s the relevance of “Neo”?

It feels like one of the only Apple products where the name is completely divorced from its intended usage (or defining feature)

- Phone

- Watch

- Pro

- Studio

- Mini

- Vision

- Air

- Neo???

Neo as in New, as in "our customers can't afford our products anymore so this represents a potential major pivot for this company if it works"

	▲	NetMageSCW 4 hours ago \| parent [-]
		Neo as in New for a new market segment that we can now provide our quality products for.

Neon, and also “fun for kids”.