> Noone is going to develop on this after all.

Because it doesn't have twice the ram. Otherwise it was a no brainer complementary machine, especially for users like me that work primarily on desktop and don't want to bring the much heavier macbook pro around. I've got both the m1 max and m3 max (16") and I absolutely hate carrying them around yet I have to, because even on vacations I may have to log and fix a bug in prod blocking the company so to me, weight is absolutely a primary factor for a notebook, and this would've been perfect at just twice the ram.

The MacBook Air is the same weight and thinner, so for a mobile machine I think that still wins out.

The last gen MacBook Air (M4, 16GB, 256GB) was down to $749 with retailer discounts last year. Currently $759 on Apple's certified refurbished site.

> Otherwise it was a no brainer complementary machine

Even as a main machine for most people. Heck I could probably even get away with it. I have my work laptop that's technically my "main" machine as I spend 8+ hours a day on it, and it's sufficiently beefy.

I hardly do much on a personal computer (not counting my gaming desktop), this neo would be more than enough for my non-work needs.

Granted, I don't currently have a need for it as I have my own MBA and an iPad pro, but if I had neither this would definitely be a no brainer and I could confidently recommend this over pretty much any off-the-shelf budget windows laptop to anyone who asks me "What laptop should I buy?"

Users like you have money and Apple wants them buying a MacBook Air for that use case :)