I worked at Amazon 2005-2008 as a Software Dev Engineer. To hammer home company culture, there were two awards which could be awarded at the Quarterly All-hands meeting * The "Just Do It" Award which recognized someone just fixing some obvious problem at was in front of them but not responsibility * The "Door Desk" Award for frugality, named in honour of the basic door-frame-four-leg desk everyone worked on.

In many ways, the Door Desk award was for simplicity. I remember, one time, someone got an award for getting rid of some dumb operations room with some big unused LCD TVs. When you won these awards, you rarely got any kind of reward. It was just acknowledgement at the meeting. But that time, they literally gave the guy the TVs.

Except that of course, the "simple" Door Desk was actually more expensive than the equivalent from Ikea, had no real additional functionality and took more time to put together. Which somewhat muddies the metaphor ...

(amzn 94-96)