I'm trying to sell simplicity to my target market, who I would call "semi-tech literate". Maybe it's stupid and I should sell whatever Forbes thinks is cool, but I just can't shake this feeling that I should be solving actual business problems.

We failed a bid for a project because of simplicity. We were to migrate a service running on an on-prem Kubernetes installation and a three, or five, node Apache Cassandra cluster to Azure.

The service saw maybe a few hundred transaction per day, total database size: 2 - 3GB. The systems would hold data about each transaction, until processed and then age it out over three months, making the database size fairly stable.

Talking to a developer advocate for Azure we learned that CosmosDB would get a Cassandra API and we got access to the preview. The client was presented with a solution were the service would run as a single container in Azure Websites and using CosmosDB as the database backend. The whole thing could run within the free tier at that point. Massive saving, much easier to manage. We got rejected because the solution didn't feel serious and to simplistic for an organisation of their scale.

On the other hand I also once replaced a BizzTalk server with 50 lines of C# and that was well received by the client, less so of my boss who now couldn't keep sending the bill for a "BizzTalk support contract" (which we honestly couldn't honour anyway).