It's an interesting feature, but it's pushing my buttons lately. Specifically on Cloudflare it is on by default, and on the free tier you can't disable it and you need a business plan for it. Which I think is stupid, but never the less it's causing us problems. We are trying some split-dns setup for a company "intranet", and if the site's have be accessed before, the ECH is remembered. So the browser tries and it eventually fails with ECH Error or on Firefox it just hangs like it's loading all the time. And it's so frustrating, because sometimes it works, sometimes it doesn't, you can clear cache and stuff and it still won't work, sometimes it works in Incognito sometimes it doesn't. This is not a real problem, but since we haven't fully switched to the "intranet" and we use some of the WAF features of Cloudflare sometimes it is so frustrating.

Split dns is such an ugly hack, it causes no end of hard to debug problems.