Ironically I always find when these new devices like the fairphone come out, I'm disappointed and don't buy it because the screens are actually too small. They tend to focus on an unuseable middle point (probably in an attempt to please everyone).

All the flagships have huge screens, the big guys would have paid millions on market research, I can't understand why they arent just trying to achieve flagship parity (in terms of specs not price or software). No one is going to say it's unreasonable and they save themselves the market research